Limbic Media’s Project Technical Lead, Jason Sanche, recently wrote about Aurora in a paper for a university course on Neuroaesthetics. Jason is finishing his Computer Science degree at the University of Victoria and couldn’t have timed this article better with...
Technology
From Education to Branding: The Rise of Multisensory Experiences in Technology
by Alex Ciarniello | Apr 4, 2018
Once upon a time, Redcliffe Elementary School in South Carolina was experiencing issues not unlike many North American public schools. Despite their focus on achievement in standardized testing, Redcliffe had the lowest test scores in their district. Instead of...
Heads-up vs. Heads-down Technology: Impacts On Brain Development
by Alex Ciarniello | Mar 28, 2018
When it comes to brain development, technology gets a bad rap. Nicholas Carr, author of The Shallows: What the Internet is Doing to Our Brains, compares our new ways of interacting to a backwards evolution: “We are evolving from cultivators of personal knowledge...
Which Technologies Enhance Human Connection?
by Alex Ciarniello | Mar 21, 2018
“What gunpowder did for war the printing press has done for the mind.”—Wendell Phillips No matter the era, technology has both a positive and negative impact on our lives. It all depends, of course, on how it’s used. Most of America, apparently, would agree with that...
8 Interactive Technologies of Future Shopping Malls
by Alex Ciarniello | Mar 14, 2018
When Rebecca Minkoff’s flagship store opened in SoHo in 2015, the retailer was known primarily for selling bags. Since introducing interactive technology for their customers on the floor, clothing sales tripled their expectations within a year. Interactive...
Santa slays: Why holiday shopping mall displays are worth investing in
by Alex Ciarniello | Mar 7, 2018
As cherry trees begin blossoming along Victoria’s boulevards, thoughts of Christmas planning are at least several months down the road for the average person. However, big-time holiday event planners like shopping malls and other public centers are already getting the...
Interactive Technology and the Future of Shopping Malls as Public Spaces
by Alex Ciarniello | Feb 28, 2018
Just blocks from Limbic Media in Victoria, BC stands a $72 million construction site that will become a shiny new Mayfair Shopping Centre next fall. It might be hard to find the reasoning behind such an investment when the smell of death seems to be in the air with...
Five Takeaways from Discover Tectoria 2018
by Alex Ciarniello | Feb 27, 2018
VIATEC’s 2018 Discover Tectoria event was a friendly and engaging introduction for Limbic Media’s new marketing team. Having seen Victoria’s vibrant tech sector with fresh eyes, here are our main takeaways from Friday’s exhibition of Victoria’s emerging and...
Limbic Media: Top 50 List of Innovators in BC
by Manjinder Benning | Dec 15, 2017
We are honored for recently being recognized as one of BC’s top 50 innovative companies. YAY!
Press Release: Limbic Media forms strategic partnership with Texas based Lumyn
by Manjinder Benning | Jul 18, 2017
Limbic Media and Lumyn Immersive Media announce a strategic partnership to deliver the world’s first interactive AI-based lighting platform. “The easiest to use and most sophisticated sound reactive lighting product in the market” “Aurora’s capabilities for expansion...
Adding Light to The World’s Largest Instrument
by Manjinder Benning | Jun 1, 2017
Back in 2015, Music By The Sea and Limbic Media premiered the first version of “The World’s Largest Instrument” at the Music By The Sea Festival in Bamfield, BC. In preparation for another performance on Canada Day 2017 in Port Alberni, to celebrate...
Creative Marketing in an Attention Economy
by Manjinder Benning | May 18, 2017
Earning Consent: Creative and Ethical Approaches to Marketing in an Attention Economy Marketing is a necessary tool for getting the word out, but it doesn’t have to be a necessary evil. Earning consent to market to an intended audience, by giving them experiences and...
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