Limbic Media

Limbic Media


Inspiring a new appreciation for old surroundings through imagination is what we do. Dynamic projects and innovative products by an awesome team is how we do it.

About Limbic Media

Inspiring a new appreciation for old surroundings through imagination is what we do. Dynamic projects and innovative products by an awesome team is how we do it.

Justin Love, B.Sc, M.Sc, C.S.M.

CEO, Limbic Media

Justin Love is an entrepreneur and multimedia artist based in Victoria, BC, Canada. He is a co-founder and CEO of Limbic Media – a company that specializes in real-time, interactive media control technologies.

Justin has a combined MSc in Computer Science and Visual Art. He received the University of Victoria Interdisciplinary Award and Interdisciplinary Fellowship for his work as a graduate student in Computational Creativity and Metacreation, a field that focuses on the idea of endowing machines with creative behavior.

Manjinder Benning, B.Eng, MA.Sc, C.S.M.

CTO, Limbic Media

Manj Benning received his Masters of Applied Science from the University of Victoria in 2007 in Electrical Engineering with a focus on computer music and interactive technology. Manjinder has collaborated with dancers, musicians, engineers and visual artists to realize performances in interactive art. Under his arsenal are technologies such as voice recognition, computer vision/audition, machine learning, wearable sensors, and musical robotics.

jake-headshot -2
Jake West, BA

VP Sales

Jake West literally juggles three main passions: entrepreneurship, performing, and learning. In addition to his Sales role at Limbic Media, he manages a freelance entertainment business and has helped found Island Circus Space, The Pacific School of Innovation and Inquiry, and Yoko’s Plate Catering. He has years of experience analyzing markets as a trader and taught entrepreneurship in high schools. Jake has a BA in East Asian Studies and Education.

Gabrielle Odowichuk, B.Eng, MA.Sc

DSP | Aesthetics | Project Lead

Gabrielle Odowichuk is an electrical engineer and a graduate from the University of Victoria. During her master’s degree, her research focused on the use of human motion and gesture to control sound and music. Her work has been presented at many international conferences in the field of computer music and multimedia signal processing (ICMC 2011, ICMC 2012, NIME 2012, and MMSP 2012). Gabrielle now works as a project engineer at Limbic Media, where she collaborates with artists and musicians on interactive installations and performances.

Paul Leslie, B.Eng

Senior Hardware | Firmware Engineering

Paul Leslie received a B.Eng. degree in Electrical Engineering from the University of Victoria in 2006. From 2005 to 2013 he worked as an electrical design specialist at CanAssist at the University of Victoria designing customized accessibility technology for persons with disabilities. He has since worked as a Research Associate at the University of Victoria for the Neurobiology Department designing customized application-specific inertial measurement units. His research interests include the EEG and EMG hardware designs, development of wireless power transfer, inertial measurement unit design and algorithms and wireless embedded sensor systems.

Robin Yu, Ph.D


Robin Yu received his Ph.D. in signal processing from the Graduate School of Chinese Academy of Sciences in 2008. He has worked as a researcher, as well as a marketing-related group leader, in Chinese Academy of Sciences for 15 years, then worked as a deputy general manager and a deputy chief engineer in charge of R&D and marketing in a high-tech company in Beijing, China in the recent 4 years. He joined Limbic Media in 2019 to focus on developing the Asian market, including the Chinese market and working directly with component suppliers in China.

Chris Wedick
Christopher Wedick, B.Com

Head Of Marketing

Christopher Wedick completed his degree at the Gustavson School Of Business. He currently runs the marketing department at Limbic Media as well as plays a variety of other roles at the office. He has a keen interest in automobiles and the arts, running a vintage BMW car club as well as building art furniture. Christophers loves to travel and plans to never stop exploring. He has lived and worked in a number of countries including India, Spain, the UK and Japan.

Designer Nodin Cutfeet
Nodin Cutfeet

Marketing Intern

Nodin Cutfeet is currently studying Interaction Design at Emily Carr University of Art and Design in Vancouver British Columbia. He has always felt a pull towards engineering and design, which set him firmly on his current path. During the summer of 2019 he will be focused on perfecting the user experience for Limbic Media’s clients across all mediums and platforms.

Marketing | Sales Development Representative
Youssef Ben Ammar

Marketing Manager | Sales Development Representative

Youssef  Ben Ammar finished his Bachelor of Economics from UVIC and enjoys the field of statistics. He currently loves to listen to house music and go to underground techno parties. Youssef really likes interactivity in the form of art, sparking his interest in Limbic Media.

Jason Sanche, BA, B.Sc

Project Lead

Jason Sanche started at Limbic Media in 2015. He holds a BA Philosophy and a BSc in Computer Science from the University of Victoria. Jason delights in problem-solving and client solutions and brings a wealth of knowledge to creative and technical project management.

David Schwab

Mechanical Designer | Manufacturing & QA Technologist | GradTech

Dave Schwab wears many hats at Limbic Media—Assembly Technician, Quality Assurance Lead, and Inventory/Logistics Manager, to name a few. Dave found his true home in Victoria after moving from an isolated mining town in Labrador to pursue an education in Mechanical Engineering Technology at Camosun College. Outside of work, Dave plays trombone in Blackwood Kings, a dub-reggae fusion band, and daydreams about building a robot to water his landlord’s garden.

Dr. Ajay Kapur Ph.D

Director of the Music Technology, California Institute of the Arts

Ajay Kapur is currently the Director of the Music Technology program (MTIID) at the California Institute of the Arts, as well as the Associate Dean for Research and Development in Digital Arts. He also runs a PhD Research Group in Wellington New Zealand called Sonic Engineering Lab for Creative Technology. He is also Founder and CEO of Kadenze, the Creative Arts MOOC. He received an Interdisciplinary Ph.D. in 2007 from University of Victoria combining computer science, electrical engineering, mechanical engineering, music and psychology with a focus on intelligent music systems and media technology. Ajay graduated with a Bachelor of Science in Engineering and Computer Science from Princeton University in 2002.

Kapur has published over 100 technical papers and presented lectures across the world on music technology, human computer interface for artists, robotics for making sound, and modern digital orchestras. His first book “Digitizing North Indian Music”, discusses how sensors, machine learning and robotics are used to extend and preserve traditional techniques of Indian Classical music. His latest book “Introduction to Programming for Musicians and Digital Artists” is a textbook for artists to learn computer science.

Dr. George Tzanetakis Ph.D

Department of Computer Science, University of Victoria

Dr. Tzanetakis is a Professor in the Department of Computer Science with cross-listed appointments in ECE and Music at the University of Victoria, Canada. Since 2010 (renewed in 2015) he is Canada Research Chair (Tier II) in the Computer Analysis of Audio and Music. In 2012 he received the Craigdarroch research award in artistic expression at the University of Victoria. In 2011 he was Visiting Faculty at Google Research. He received his PhD in Computer Science at Princeton University in 2002 and was a Post-Doctoral fellow at Carnegie Mellon University in 2002-2003.

George is one of the pioneers in the emerging area of music information retrieval and content-based audio searching. He has extensive experience with large scale retrieval systems and audio processing both in academic and industrial settings. His research spans all stages of audio content analysis such as feature extraction, segmentation, classification with specific
emphasis on music information retrieval.

Philip Pasqier
Dr. Philippe Pasquier Ph.D

School of Interactive Arts and Technology, Simon Fraser University

After studying computer science and cognitive sciences in Europe (France and Belgium), Philippe Pasquier completed his Ph.D. in the field of artificial intelligence at Laval University (Québec, Canada). He has then been working as a postdoctoral research fellow in the Department of Information Systems at the University of Melbourne (Australia).

Since January 2008, he is Faculty in the School of Interactive Arts and Technology (SIAT) of Simon Fraser University’s Faculty of Communication (Vancouver, Canada). There, he is conducting both a scientific and an artistic research agenda.

Colin How - headshot
Colin How MFA

Managing Partner, How Creative

Colin How is the managing partner at How Creative, a boutique consulting firm specializing in strategic advisory, growth and commercializing innovation. In addition to serving on the board of the Victoria Innovation, Advanced Technology and Entrepreneurship Council (VIATEC), How sits on several technology company boards and is a trusted advisor to many others. How has been acknowledged for his entrepreneurial success with his inclusion in the Top 40 Under 40 for British Columbia and Vancouver Island, and nomination as a finalist for Ernst and Young’s Emerging Entrepreneur of the Year.

How has more than a decade of experience running technology companies in executive roles. He has raised multiple rounds of venture capital and private equity and facilitated some of Victoria’s most successful exits.

Alex Murray - headshot
Alex Murray

C-Suite Executive | Entrepreneur | Business Development Leader

Alex Murray joined Navarik in 2005 in an advisory role focusing on the expansion of Navarik’s software solutions for the oil industry before becoming the Vice-President of Business Development. For 3 years he held the position of Chief Executive Officer, responsible for daily operations at Navarik. Previously, Alex spent a decade working exclusively in the oil and gas industry. Alex mentors Limbic Media’s sales team.

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