Limbic Media

Limbic Media

Tag: sound responsive lighting

How Interactive Placemaking Initiatives Can Boost Return On Investment (ROI)

AGORA | Path Of Light Singing Tree

Placemaking is an approach to economic development in public spaces that incorporates elements of urban design, planning, and management. The strategy combines cultural, physical, and social identities of a place with a community’s public amenities or a building’s shared areas to create spaces that inspire, educate, and contribute to overall well-being.

The idea behind successful placemaking is to create places that are “truly mixed-use space, multi-disciplinary, authentic and aesthetically beautiful,” according to an industry expert that took part in Urban Living Festival 2020’s webinar series. The approach is, in part, being driven by the millennial demographic as they become the dominant buying group and are more focused on pursuing a lifestyle full of experiences. 

Who is Placemaking For?

Aurora Tunnel At The Capilano Suspension Bridge Park

A wide variety of organizations are able to make use of placemaking as a development strategy. Cities, Business Improvement Areas (BIAs), and Business Improvement Districts (BIDs) have the ability to incorporate placemaking into their community planning at a large scale to boost traffic in certain areas, generate revenue, or spread awareness about a local feature or initiative. Smaller organizations like property developers, retailers, and others can also implement placemaking in their space to create better environments or increase revenue. 

No matter the size of an organization, placemaking is a great way to increase returns on investment while also creating wonderful spaces for local communities. The trick is in taking the time to incorporate elements of the local aesthetic, history, and/or culture and investing in thoughtful design that showcases these unique features. With this approach, people are naturally drawn to certain areas within a city where they can have meaningful experiences and create remarkable memories. This also results in cities that are able to create long-lasting “brands” around neighborhoods or buildings, further adding to their appeal to residents and tourists alike.

The Experience Economy and Art in Placemaking

Heineken Tower at Festival

Aurora-Powered LED Towers For Heineken

Cities, BIAs, BIDs, downtown associations, and property developers that use placemaking as a pillar of community development are able to enhance the communities they build. By entering the experience economy through interactive public art installations, these organizations don’t only provide amazing experiences for community members, they also provide an economic opportunity.

Art is a great way to inspire people and facilitate engaging interactions, but establishing the value of just how much it contributes when it comes to placemaking has been difficult. However, Ryerson University and MASSIVart, a global art consultancy and production agency, are looking to find out what that return on investment (ROI) truly looks like in a new study.

Our years in business have proven to us, and our clients, that art placemaking is beneficial to increase traffic, transform spaces and enhance events by creating memorable experiences. Cultural programming and the inclusion of art in architecture, real estate, and design, and many other alternative areas can transform the sense of community & belonging and contribute to the collective well-being. Art conveys the character of a place, its value, its culture, its identity and narrative.” -MASSIVart (New University Study Will Finally Show The ROI Of Art)

Aesthetic Relaxing Architecture

Blanco Trade Show Booth At IDS 2020

Art installations, especially interactive ones, can help promote awareness and community engagement. They are also highly shareable across social media platforms, increasing a campaign’s exposure. Increased foot traffic often boosts sales, as does creating an experience that encourages passersby to spend more time exploring an area, helping support local businesses nearby. Safety concerns can also be addressed through placemaking, drawing people to particular parts of a city or downtown core.

Increasing ROI Through Interactive Experiences

Aurora | The Giving Tree

Through thoughtful, creative, and interesting design, interactive experiences are able to produce great benefits for communities, businesses, and, ultimately, people. These efforts contribute to a greater ROI for municipalities or business associations, as well as for property developers and other private investors or organizations.

Things like a giving tree set up around the holidays can generate revenue for local charities. Walkthrough experiences like AGORA: Path of Light are also able to generate revenue for a community from ticket sales, while also creating interactive cultural connections.

I can say reviews have been very positive. It was exciting to see the joy across a wide spectrum of demographics, particularly teens and 20-somethings; they’re often harder to impress. Agora is the perfect Covid experience and likely why it was so popular at a time when there was little competition. There was also a ton of advertising and promotion behind the event. Ticket sales were more than double our expectations and contributed positively to ancillary sales at commercial businesses in the Village.” – Patti Kendall, Director of Marketing & Events, Blue Mountain Village Association

How Placemaking Benefits Communities While Boosting ROI

Art Wall made for Belford Properties

Belford Properties Interactive Hoarding

The versatility of interactive art installations can greatly contribute to placemaking in a community or space. Whether it’s an indoor lighting display, an outdoor sound and light walkthrough experience or something in between, the economic benefit of designing and installing interactive experiences is obvious. Besides contributing to the local economy, especially as part of pandemic recovery initiatives, these engaging experiences also contribute to the overall health, happiness, and well-being of a community. 

Placemaking approaches can help boost ROI for cities, business associations, property developers, retailers, and community organizations. It can also ensure that the people who live and work in a community have even more reasons to engage, connect, support, and appreciate the public and private spaces they exist in.

Excited about the potential for placemaking initiatives like these to increase your ROI? Get in touch with us to start planning an engaging interactive experience for your community.

Press Release: Limbic Media forms strategic partnership with Texas based Lumyn

 

 

 

FOR IMMEDIATE RELEASE

Limbic Media and Lumyn Immersive Media announce a strategic partnership to deliver the world’s first interactive AI-based lighting platform.

 Aurora

“The easiest to use and most sophisticated sound reactive lighting product in the market”

“Aurora’s capabilities for expansion are limitless, from sound reactive to sensors to online data via APIs”

“We are very excited to share this game changing technology with the world. This Strategic partnership with Lumyn will help launch Aurora out into the wild. We have tremendous trust and respect for Lumyn’s CEO, Darren Vader” — Justin Love, President, Limbic Media

Victoria, BC & Dallas, TX— July 14th, 2017- Limbic Media and Lumyn Immersive Media are excited to announce a new strategic partnership that will launch the world’s most advanced sound reactive lighting system, Aurora, for the upcoming holiday season into the United States. Both companies are enthusiastic about the opportunity to impact the public through an immersive, personal experience using patented audio analysis algorithms to unravel sound in ways that no human being or lighting designer can. Audio information is analyzed in real-time to extract features as input into an AI based lighting engine.

Many customers have already benefited from using Aurora to help increase their brand exposure, attract attention to their event and expand their reach via social media. Aurora provides a “wow” factor at events, drives traffic and grabs attention at prime locations, delights children during the holidays, and so much more.

The hardware team was asked to create a platform that would not limit the creativity and vision of our designers and clients. Aurora is a beast of a system with a huge amount of raw processing power and expandability.  While I personally find the specs impressive, they are merely in service to the complex software that makes possible the incredible interactions Aurora has with the public.” — Simon Pearson, Senior Hardware Engineer, Limbic Media

“In my decades of experience in the lighting industry, this is the most exciting product that I have ever seen.  I am impressed with the creativity and knowledge of the team at Limbic Media and I am thrilled to be partnering with them” — Darren Vader, CEO, Lumyn Immersive Media

For more information on Aurora, please visit:
www.lumyn.art
www.limbicmedia.com/products/aurora

 

About Limbic Media
Limbic Media creates high-tech, engaging experiences at the intersection of art and technology. Our team of artists, computer scientists, and engineers have a passion for building products that inspire people to re-imagine their connection to each other and to their environments. We are passionate about technologies that invite you to engage, collaborate and play.

“We use art and technology to enhance the exploration and experience of the human condition” — Justin Love, President, Limbic Media.

About Lumyn Immersive Media
Lumyn Immersive Media is based in Dallas, Texas and offers design, consulting, rental and sales of immersive lighting experiences, technology based sound and light systems, displays, shows, and art pieces for events throughout the United States.

Address:

Limbic Media
#2 740 Discovery Street
Victoria, BC
V8T 1H2
778.430.5132

Lumyn Immersive Media
3368 Garden Brook Drive
Dallas, Texas

Creative Marketing in an Attention Economy

Earning Consent: Creative and Ethical Approaches to Marketing in an Attention Economy

Marketing is a necessary tool for getting the word out, but it doesn’t have to be a necessary evil. Earning consent to market to an intended audience, by giving them experiences and content that have real meaning and value in their lives, is not only a more ethical approach than attempting to get attention at any cost, it may prove more effective.

Arguably, time is our most valuable and non-renewable resource. In an economy where advertising is the main source of revenue for information and networking forums – social media, podcasts, magazines and events to name a few – advertisers are vying for ever smaller scraps of our time and attention, and many are willing to use manipulative means to get it (read just about any online marketing blog to learn the latest tips and tricks).

Tristan Harris, the former product philosopher and design ethicist at Google and leader of the non-profit movement Time Well Spent, points out that measuring a site’s value to advertisers by the amount of time user’s spend looking at it does not account for the dissatisfaction and harm caused by countless hours wasted online.

Among the many initiatives Harris is involved with is the development of tools for measuring how well web products align with the goals and aspirations of consumers, and therefore bring real value to people’s lives. While Time Well Spent is aimed at getting designers of big players like Facebook, Twitter and Google to be more ethical, advertisers can also aim to increase their ethical standards, and by doing so they may get ahead of the curve. As a recent Forbes study on the difficulty of marketing to millennials points out, young people are blocking out advertising and going to their networks for recommendations.

They are taking the power back by giving consent to receive advertising from trusted sources, and to earn that consent businesses must consistently provide content and experiences that are both desirable and life-enhancing. For example, Tim Ferriss’ podcast “The Tim Ferriss Show” has generated a huge following by being a reliable source of information and entertainment. Having earned his audience’s consent, he uses his podcast to leverage support and to market his own and other people’s work. This informal advertising is effective because his listeners have chosen to engage and have grown to trust the value of his recommendations.

As the hours spent on smartphones and social media attest, interactivity is effective at getting attention. Interactive technology can exploit this human value in order to benefit advertisers, but, when designed with the intent to enhance people’s lives, it has the potential to be an integral part of an ethical, consent-based, marketing strategy. From language learning sites like Duolingo, to the use of wearable devices to support community building at events, there are numerous examples of how interactive technology can be used to fulfill people’s values and goals. It is through these fulfilling activities that networks and communities of participants become actively engaged and willingly give their consent to learn about the products and services being offered.

Limbic’s Aurora™ lighting system earns attention through interactive experience

A growing arsenal of tools, like ad-blockers and streaming sites, are likely signs we’ve reached peak attention wherein competing for people’s time in an increasingly sparse landscape will not yield more business. Providing experiences, information and products that are not simply desirable, but that satisfy real needs and values can build respectful relationships and earn the consent required to market honestly and effectively to a growing network.

 

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