Limbic Media

Limbic Media

Tag: Interactive art

How Interactive Placemaking Initiatives Can Boost Return On Investment (ROI)

AGORA | Path Of Light Singing Tree

Placemaking is an approach to economic development in public spaces that incorporates elements of urban design, planning, and management. The strategy combines cultural, physical, and social identities of a place with a community’s public amenities or a building’s shared areas to create spaces that inspire, educate, and contribute to overall well-being.

The idea behind successful placemaking is to create places that are “truly mixed-use space, multi-disciplinary, authentic and aesthetically beautiful,” according to an industry expert that took part in Urban Living Festival 2020’s webinar series. The approach is, in part, being driven by the millennial demographic as they become the dominant buying group and are more focused on pursuing a lifestyle full of experiences. 

Who is Placemaking For?

Aurora Tunnel At The Capilano Suspension Bridge Park

A wide variety of organizations are able to make use of placemaking as a development strategy. Cities, Business Improvement Areas (BIAs), and Business Improvement Districts (BIDs) have the ability to incorporate placemaking into their community planning at a large scale to boost traffic in certain areas, generate revenue, or spread awareness about a local feature or initiative. Smaller organizations like property developers, retailers, and others can also implement placemaking in their space to create better environments or increase revenue. 

No matter the size of an organization, placemaking is a great way to increase returns on investment while also creating wonderful spaces for local communities. The trick is in taking the time to incorporate elements of the local aesthetic, history, and/or culture and investing in thoughtful design that showcases these unique features. With this approach, people are naturally drawn to certain areas within a city where they can have meaningful experiences and create remarkable memories. This also results in cities that are able to create long-lasting “brands” around neighborhoods or buildings, further adding to their appeal to residents and tourists alike.

The Experience Economy and Art in Placemaking

Heineken Tower at Festival

Aurora-Powered LED Towers For Heineken

Cities, BIAs, BIDs, downtown associations, and property developers that use placemaking as a pillar of community development are able to enhance the communities they build. By entering the experience economy through interactive public art installations, these organizations don’t only provide amazing experiences for community members, they also provide an economic opportunity.

Art is a great way to inspire people and facilitate engaging interactions, but establishing the value of just how much it contributes when it comes to placemaking has been difficult. However, Ryerson University and MASSIVart, a global art consultancy and production agency, are looking to find out what that return on investment (ROI) truly looks like in a new study.

Our years in business have proven to us, and our clients, that art placemaking is beneficial to increase traffic, transform spaces and enhance events by creating memorable experiences. Cultural programming and the inclusion of art in architecture, real estate, and design, and many other alternative areas can transform the sense of community & belonging and contribute to the collective well-being. Art conveys the character of a place, its value, its culture, its identity and narrative.” -MASSIVart (New University Study Will Finally Show The ROI Of Art)

Aesthetic Relaxing Architecture

Blanco Trade Show Booth At IDS 2020

Art installations, especially interactive ones, can help promote awareness and community engagement. They are also highly shareable across social media platforms, increasing a campaign’s exposure. Increased foot traffic often boosts sales, as does creating an experience that encourages passersby to spend more time exploring an area, helping support local businesses nearby. Safety concerns can also be addressed through placemaking, drawing people to particular parts of a city or downtown core.

Increasing ROI Through Interactive Experiences

Aurora | The Giving Tree

Through thoughtful, creative, and interesting design, interactive experiences are able to produce great benefits for communities, businesses, and, ultimately, people. These efforts contribute to a greater ROI for municipalities or business associations, as well as for property developers and other private investors or organizations.

Things like a giving tree set up around the holidays can generate revenue for local charities. Walkthrough experiences like AGORA: Path of Light are also able to generate revenue for a community from ticket sales, while also creating interactive cultural connections.

I can say reviews have been very positive. It was exciting to see the joy across a wide spectrum of demographics, particularly teens and 20-somethings; they’re often harder to impress. Agora is the perfect Covid experience and likely why it was so popular at a time when there was little competition. There was also a ton of advertising and promotion behind the event. Ticket sales were more than double our expectations and contributed positively to ancillary sales at commercial businesses in the Village.” – Patti Kendall, Director of Marketing & Events, Blue Mountain Village Association

How Placemaking Benefits Communities While Boosting ROI

Art Wall made for Belford Properties

Belford Properties Interactive Hoarding

The versatility of interactive art installations can greatly contribute to placemaking in a community or space. Whether it’s an indoor lighting display, an outdoor sound and light walkthrough experience or something in between, the economic benefit of designing and installing interactive experiences is obvious. Besides contributing to the local economy, especially as part of pandemic recovery initiatives, these engaging experiences also contribute to the overall health, happiness, and well-being of a community. 

Placemaking approaches can help boost ROI for cities, business associations, property developers, retailers, and community organizations. It can also ensure that the people who live and work in a community have even more reasons to engage, connect, support, and appreciate the public and private spaces they exist in.

Excited about the potential for placemaking initiatives like these to increase your ROI? Get in touch with us to start planning an engaging interactive experience for your community.

Press Release: Limbic Media forms strategic partnership with Texas based Lumyn

 

 

 

FOR IMMEDIATE RELEASE

Limbic Media and Lumyn Immersive Media announce a strategic partnership to deliver the world’s first interactive AI-based lighting platform.

 Aurora

“The easiest to use and most sophisticated sound reactive lighting product in the market”

“Aurora’s capabilities for expansion are limitless, from sound reactive to sensors to online data via APIs”

“We are very excited to share this game changing technology with the world. This Strategic partnership with Lumyn will help launch Aurora out into the wild. We have tremendous trust and respect for Lumyn’s CEO, Darren Vader” — Justin Love, President, Limbic Media

Victoria, BC & Dallas, TX— July 14th, 2017- Limbic Media and Lumyn Immersive Media are excited to announce a new strategic partnership that will launch the world’s most advanced sound reactive lighting system, Aurora, for the upcoming holiday season into the United States. Both companies are enthusiastic about the opportunity to impact the public through an immersive, personal experience using patented audio analysis algorithms to unravel sound in ways that no human being or lighting designer can. Audio information is analyzed in real-time to extract features as input into an AI based lighting engine.

Many customers have already benefited from using Aurora to help increase their brand exposure, attract attention to their event and expand their reach via social media. Aurora provides a “wow” factor at events, drives traffic and grabs attention at prime locations, delights children during the holidays, and so much more.

The hardware team was asked to create a platform that would not limit the creativity and vision of our designers and clients. Aurora is a beast of a system with a huge amount of raw processing power and expandability.  While I personally find the specs impressive, they are merely in service to the complex software that makes possible the incredible interactions Aurora has with the public.” — Simon Pearson, Senior Hardware Engineer, Limbic Media

“In my decades of experience in the lighting industry, this is the most exciting product that I have ever seen.  I am impressed with the creativity and knowledge of the team at Limbic Media and I am thrilled to be partnering with them” — Darren Vader, CEO, Lumyn Immersive Media

For more information on Aurora, please visit:
www.lumyn.art
www.limbicmedia.com/products/aurora

 

About Limbic Media
Limbic Media creates high-tech, engaging experiences at the intersection of art and technology. Our team of artists, computer scientists, and engineers have a passion for building products that inspire people to re-imagine their connection to each other and to their environments. We are passionate about technologies that invite you to engage, collaborate and play.

“We use art and technology to enhance the exploration and experience of the human condition” — Justin Love, President, Limbic Media.

About Lumyn Immersive Media
Lumyn Immersive Media is based in Dallas, Texas and offers design, consulting, rental and sales of immersive lighting experiences, technology based sound and light systems, displays, shows, and art pieces for events throughout the United States.

Address:

Limbic Media
#2 740 Discovery Street
Victoria, BC
V8T 1H2
778.430.5132

Lumyn Immersive Media
3368 Garden Brook Drive
Dallas, Texas

Adding Light to The World’s Largest Instrument

Back in 2015, Music By The Sea and Limbic Media premiered the first version of “The World’s Largest Instrument” at the Music By The Sea Festival in Bamfield, BC.

In preparation for another performance on Canada Day 2017 in Port Alberni, to celebrate 150, we have started working on adding high power RGB LED panels to each horn.

Initial wiring of custom LED panel

A high power grid of LED’s custom made by Limbic Media will be connected to each remote horn. When a keyboard note is played from the shore then the respective horn will sound and the LED array will light up. Each horn lights up with a different colour.

Simon lit up and ready to go to sea

We took the test panel out to sea in a row boat and it looked really cool! The light from the panel created a beautiful reflection all the way to the beach.

Testing of the LED array out at sea ~200m.

New Developments in Sound Reactive Lighting

Welcome to Fall. As the days get darker, things at Limbic Media are lighting up.

Aurora™, our sound reactive lighting system, is getting major attention across North America with holiday installations planned in cities from coast to coast.

innovationtree1Innovation Tree

Last week we unveiled our latest project the Innovation Tree, a testament to Victoria’s high-tech innovative spirit. The Innovation Tree was made possible through a collaboration between the DVBA, the City of Victoria, and VIATEC.

The Innovation Tree is located at the bottom of Government Street near the Empress Hotel. The Innovation Tree is powered by Limbic Media’s sound reactive Aurora™ lighting system. The Aurora™ system controls 1000 LED lights in the tree and responds to the sounds of the City to create intricate and beautiful patterns of light.

At the launch the Innovation Tree came alive to the music of the The Jonnie 5 brass band and even Mayor Lisa Helps was moved to dance in the street alongside the other revelers!

 

 

Sound Reactive Lighting Algorithm Development

On another note, the amazing engineers and lighting designers at Limbic Media have been developing the audio analysis algorithms that drive the Aurora™ product. Here is a video demonstrating its power using our large globe-style fixtures.

Lights are 100% controlled by the music in real-time, no designer needed.

High Density 3D Volumetric LED Display

Recently we have been experimenting with an amazing new 3D LED display.

For the Integrate Art Festival we built an installation using more than over 1000 individually controllable 360 degree LEDs, mapped them into a 3D geometry, and used Aurora™ to analyze and visualize the incoming audio stream live from a DJ (Arya from EMP Productions).

The result is mind blowing…and this is just the beginning 🙂

Limbic Media profiled in BC Innovation Council video

Limbic Media was recently recently profiled in a BC Innovation Council video where we get to talk about our company and Aurora™ -the audio-reactive lighting system we are launching later this year. Atagamaton – a motion controlled kinetic instrument we developed with Monkey C Interactive is also featured in the video.

After the video shoot in December we were invited to showcase Aurora™ and the Social Wearables at the sold out inaugural #BCTECH Summit in January. Kudos to the BC Innovation Council – the event was a major success! We’ll definitely be back next year.

Special thanks to Tarah Ferguson (BCIC) for a great interview and to Tahira Endean (BCIC) for helping us showcase our work at the Summit.

Massive Voice Controlled LED Walls + More

Busy times at Limbic Media these days. We have worked on a number of creative and amazing projects over the last few months: A distributed remote controlled air horn instrument (blog post coming soon, we promise), a computer vision/inertial measurement based performance tracking system which will debut at Victoria’s first Circus Festival next April 2-3. Check out our guest blog post, we threw a killer art show “Lux Voluptus II” featuring some incredible digital artists (blog post also coming soon), and we had the pleasure of working with the amazing talented group at HFour from Vancouver to realize 2 massive voice controlled LED walls for the Escapade Music Festival and Heineken in Ottawa.

The response was wicked, we continue to learn that people want to interact, they want to play and participate, they want to meet and connect with each other, they just need an excuse to do it. Art is that excuse.

Check out HFour’s portfolio, pretty impressive. Here are some images of the LED walls:

20150628-heineken-113-1024x681

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