Limbic Media

Limbic Media

Tag: Interactive art

Reaching Out To Millennials, The Self-Expressive Generation

We are pleased to have Susie Kennedy from Universal Concepts write this guest blog post for us:

Reaching Out To Millennials, The Self-Expressive Generation

No one is disputing that Millennials are changing the world. You can see it in the advertising on billboards, and on the big screen and small screens everywhere: bearded young men, socially aware young mothers, couples who passionately care about issues and food ingredients. Political policy, culture, retail fads, demographic trends, even the meaning of “family” are things that millennials are redefining, their changes constituting an earthquake in American life.

Young people born between 1981 and 1997 are now the nation’s largest generational group, overtaking the aging Baby Boomers. What can your group or city do to interest and engage these young people?

Cities are innovating by offering job and internship programs and financial incentives. Some cities like Norfolk, Virginia are building public transportation in an effort to court Millennials. Companies are offering flexible hours and other benefits specifically designed to appeal to Millennials.

And you can see the way that this demographic group is courted in products and entertainment which are not just interactive, but which feature creativity and personal expression. Selfie sticks, tattoos, and piercings, social media, even interactive public art are all reflecting Millennial adaptation to the challenges of the twenty-first century.

This expressiveness and creativity is why companies like mine are interested in the sound reactive technology of Limbic Media. With their innovations, large or small light displays can become, essentially, canvases for the expression of their viewers.

If your community is looking to revitalize and attract the young, maybe you should make your appeal in more colorful and creative terms than the typical city. Instead of internships, incentive programs and transportation…what about lights to play with?

I for one, am thinking about it.

Susie Kennedy

Universal Concepts holiday lighting and design

800.522.0718

www.christmasdecorandmore.com

 

Press Release: Limbic Media forms strategic partnership with Texas based Lumyn

 

 

 

FOR IMMEDIATE RELEASE

Limbic Media and Lumyn Immersive Media Announce a Strategic Partnership to Deliver the world’s first Interactive AI-based Lighting Platform.

 Aurora

“The easiest to use and most sophisticated sound reactive lighting product in the market”

“Aurora’s capabilities for expansion are limitless, from sound reactive to sensors to online data via APIs”

“We are very excited to share this game changing technology with the world. This Strategic partnership with Lumyn will help launch Aurora out into the wild. We have tremendous trust and respect for Lumyn’s CEO, Darren Vader” — Justin Love, President, Limbic Media

Victoria, BC & Dallas, TX— July 14th, 2017- Limbic Media and Lumyn Immersive Media are excited to announce a new strategic partnership that will launch the world’s most advanced sound reactive lighting system, Aurora, for the upcoming holiday season into the United States. Both companies are enthusiastic about the opportunity to impact the public through an immersive, personal experience using patented audio analysis algorithms to unravel sound in ways that no human being or lighting designer can. Audio information is analyzed in real-time to extract features as input into an AI based lighting engine.

Many customers have already benefited from using Aurora to help increase their brand exposure, attract attention to their event and expand their reach via social media. Aurora provides a “wow” factor at events, drives traffic and grabs attention at prime locations, delights children during the holidays, and so much more.

The hardware team was asked to create a platform that would not limit the creativity and vision of our designers and clients. Aurora is a beast of a system with a huge amount of raw processing power and expandability.  While I personally find the specs impressive, they are merely in service to the complex software that makes possible the incredible interactions Aurora has with the public.” — Simon Pearson, Senior Hardware Engineer, Limbic Media

“In my decades of experience in the lighting industry, this is the most exciting product that I have ever seen.  I am impressed with the creativity and knowledge of the team at Limbic Media and I am thrilled to be partnering with them” — Darren Vader, CEO, Lumyn Immersive Media

For more information on Aurora, please visit:
www.lumyn.art
www.limbicmedia.com/products/aurora

 

About Limbic Media
Limbic Media creates high-tech, engaging experiences at the intersection of art and technology. Our team of artists, computer scientists, and engineers have a passion for building products that inspire people to re-imagine their connection to each other and to their environments. We are passionate about technologies that invite you to engage, collaborate and play.

“We use art and technology to enhance the exploration and experience of the human condition” — Justin Love, President, Limbic Media.

About Lumyn Immersive Media
Lumyn Immersive Media is based in Dallas, Texas and offers design, consulting, rental and sales of immersive lighting experiences, technology based sound and light systems, displays, shows, and art pieces for events throughout the United States.

Address:

Limbic Media
#2 740 Discovery Street
Victoria, BC
V8T 1H2
778.430.5132

Lumyn Immersive Media
3368 Garden Brook Drive
Dallas, Texas

Adding Light to The World’s Largest Instrument

Back in 2015, Music By The Sea and Limbic Media premiered the first version of “The World’s Largest Instrument” at the Music By The Sea Festival in Bamfield, BC.

In preparation for another performance on Canada Day 2017 in Port Alberni, to celebrate 150, we have started working on adding high power RGB LED panels to each horn.

Initial wiring of custom LED panel

A high power grid of LED’s custom made by Limbic Media will be connected to each remote horn. When a keyboard note is played from the shore then the respective horn will sound and the LED array will light up. Each horn lights up with a different colour.

Simon lit up and ready to go to sea

We took the test panel out to sea in a row boat and it looked really cool! The light from the panel created a beautiful reflection all the way to the beach.

Testing of the LED array out at sea ~200m.

New Developments in Sound Reactive Lighting

Welcome to Fall. As the days get darker, things at Limbic Media are lighting up.

Aurora™, our sound reactive lighting system, is getting major attention across North America with holiday installations planned in cities from coast to coast.

innovationtree1Innovation Tree

Last week we unveiled our latest project the Innovation Tree, a testament to Victoria’s high-tech innovative spirit. The Innovation Tree was made possible through a collaboration between the DVBA, the City of Victoria, and VIATEC.

The Innovation Tree is located at the bottom of Government Street near the Empress Hotel. The Innovation Tree is powered by Limbic Media’s sound reactive Aurora™ lighting system. The Aurora™ system controls 1000 LED lights in the tree and responds to the sounds of the City to create intricate and beautiful patterns of light.

At the launch the Innovation Tree came alive to the music of the The Jonnie 5 brass band and even Mayor Lisa Helps was moved to dance in the street alongside the other revelers!

 

 

Sound Reactive Lighting Algorithm Development

On another note, the amazing engineers and lighting designers at Limbic Media have been developing the audio analysis algorithms that drive the Aurora™ product. Here is a video demonstrating its power using our large globe-style fixtures.

Lights are 100% controlled by the music in real-time, no designer needed.

High Density 3D Volumetric LED Display

Recently we have been experimenting with an amazing new 3D LED display.

For the Integrate Art Festival we built an installation using more than over 1000 individually controllable 360 degree LEDs, mapped them into a 3D geometry, and used Aurora™ to analyze and visualize the incoming audio stream live from a DJ (Arya from EMP Productions).

The result is mind blowing…and this is just the beginning 🙂

Limbic Media profiled in BC Innovation Council video

Limbic Media was recently recently profiled in a BC Innovation Council video where we get to talk about our company and Aurora™ -the audio-reactive lighting system we are launching later this year. Atagamaton – a motion controlled kinetic instrument we developed with Monkey C Interactive is also featured in the video.

After the video shoot in December we were invited to showcase Aurora™ and the Social Wearables at the sold out inaugural #BCTECH Summit in January. Kudos to the BC Innovation Council – the event was a major success! We’ll definitely be back next year.

Special thanks to Tarah Ferguson (BCIC) for a great interview and to Tahira Endean (BCIC) for helping us showcase our work at the Summit.

Massive Voice Controlled LED Walls + More

Busy times at Limbic Media these days. We have worked on a number of creative and amazing projects over the last few months: A distributed remote controlled air horn instrument (blog post coming soon, we promise), a computer vision/inertial measurement based performance tracking system which will debut at Victoria’s first Circus Festival next April 2-3. Check out our guest blog post, we threw a killer art show “Lux Voluptus II” featuring some incredible digital artists (blog post also coming soon), and we had the pleasure of working with the amazing talented group at HFour from Vancouver to realize 2 massive voice controlled LED walls for the Escapade Music Festival and Heineken in Ottawa.

The response was wicked, we continue to learn that people want to interact, they want to play and participate, they want to meet and connect with each other, they just need an excuse to do it. Art is that excuse.

Check out HFour’s portfolio, pretty impressive. Here are some images of the LED walls:

20150628-heineken-113-1024x681

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