Limbic Media

Limbic Media

Tag: christmas lighting

Reaching Out To Millennials, The Self-Expressive Generation

We are pleased to have Susie Kennedy from Universal Concepts write this guest blog post for us:

Reaching Out To Millennials, The Self-Expressive Generation

No one is disputing that Millennials are changing the world. You can see it in the advertising on billboards, and on the big screen and small screens everywhere: bearded young men, socially aware young mothers, couples who passionately care about issues and food ingredients. Political policy, culture, retail fads, demographic trends, even the meaning of “family” are things that millennials are redefining, their changes constituting an earthquake in American life.

Young people born between 1981 and 1997 are now the nation’s largest generational group, overtaking the aging Baby Boomers. What can your group or city do to interest and engage these young people?

Cities are innovating by offering job and internship programs and financial incentives. Some cities like Norfolk, Virginia are building public transportation in an effort to court Millennials. Companies are offering flexible hours and other benefits specifically designed to appeal to Millennials.

And you can see the way that this demographic group is courted in products and entertainment which are not just interactive, but which feature creativity and personal expression. Selfie sticks, tattoos, and piercings, social media, even interactive public art are all reflecting Millennial adaptation to the challenges of the twenty-first century.

This expressiveness and creativity is why companies like mine are interested in the sound reactive technology of Limbic Media. With their innovations, large or small light displays can become, essentially, canvases for the expression of their viewers.

If your community is looking to revitalize and attract the young, maybe you should make your appeal in more colorful and creative terms than the typical city. Instead of internships, incentive programs and transportation…what about lights to play with?

I for one, am thinking about it.

Susie Kennedy

Universal Concepts holiday lighting and design



New Developments in Sound Reactive Lighting

Welcome to Fall. As the days get darker, things at Limbic Media are lighting up.

Aurora™, our sound reactive lighting system, is getting major attention across North America with holiday installations planned in cities from coast to coast.

innovationtree1Innovation Tree

Last week we unveiled our latest project the Innovation Tree, a testament to Victoria’s high-tech innovative spirit. The Innovation Tree was made possible through a collaboration between the DVBA, the City of Victoria, and VIATEC.

The Innovation Tree is located at the bottom of Government Street near the Empress Hotel. The Innovation Tree is powered by Limbic Media’s sound reactive Aurora™ lighting system. The Aurora™ system controls 1000 LED lights in the tree and responds to the sounds of the City to create intricate and beautiful patterns of light.

At the launch the Innovation Tree came alive to the music of the The Jonnie 5 brass band and even Mayor Lisa Helps was moved to dance in the street alongside the other revelers!



Sound Reactive Lighting Algorithm Development

On another note, the amazing engineers and lighting designers at Limbic Media have been developing the audio analysis algorithms that drive the Aurora™ product. Here is a video demonstrating its power using our large globe-style fixtures.

Lights are 100% controlled by the music in real-time, no designer needed.

High Density 3D Volumetric LED Display

Recently we have been experimenting with an amazing new 3D LED display.

For the Integrate Art Festival we built an installation using more than over 1000 individually controllable 360 degree LEDs, mapped them into a 3D geometry, and used Aurora™ to analyze and visualize the incoming audio stream live from a DJ (Arya from EMP Productions).

The result is mind blowing…and this is just the beginning 🙂

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