Limbic Media

Limbic Media

Category: News

Interactive Hands-Free Experiences Are The Next Marketing Frontier

Between a global pandemic that restricts the usual celebrations around the holidays and the social rumblings of a less wasteful lifestyle getting louder each year, gift-giving is slowly becoming a different experience. And, speaking of experience, the days of coveting the latest gadget, toy, or trinket are shifting to become much more focused on just that – experiencing things together.

This change in consumer behaviour, alongside the devastating effects of the COVID-19 pandemic on economies, particularly when looking at retail and hospitality sectors, is creating a new type of opportunity for modern businesses. Dubbed the “experience economy,” this opportunity provides a solution for retailers and community organizations that are looking to keep people engaged in a safe manner. It also entices consumers to come and experience the offer for themselves, helping create priceless memories with their loved ones as they interact with hands-free technology.

What is the Experience Economy?

Experiences are a different type of economic opportunity. Typically thought of by economists as belonging to services, they are actually a category of their own with regard to the value they provide. Experiences hinge on customer participation and connection, two critical aspects of how the customer will interact with and reflect on a particular encounter.

Similar to goods and services, experiences are being commoditized as the next competitive battleground for leading-edge companies. Whether it’s for a business-to-consumer (B2C) or business-to-business (B2B) model, companies that stage interactive experiences for their audiences are able to capitalize on this next step in the progression of economic value.

By explicitly designing and promoting a unique experience, a company or brand is able to tie their goods or services to something much more visceral. As modern consumers seek more substance in their interactions with businesses, entering the experience economy by creating an interactive lighting or shopping display can help companies stand apart from their competition, particularly as the pandemic makes every consumer dollar spent more critical.

How the COVID-19 Pandemic Has Impacted Retailers

The global health crisis has made us all rethink the types of interactions we have throughout the average day. Physical touch has been highlighted as problematic because of the pandemic since germs and viruses can be spread from infected surfaces. As a result, more hands-free interactive experiences are starting to enter the market in an effort to bring customers back in ways that are engaging and, most importantly, still safe.

Retailers have been especially affected by the economic downturn that COVID-19 has caused and finding new and innovative ways to instill excitement and trust in consumers has become a high priority for many business owners. Retail experiences that leverage the growing experience economy are able to better attract consumers, especially as many retailers rely on big sales throughout the holiday season. 

By turning a town centre, mall, or store into a stage, the ability to provide much more than a product or service becomes a large part of the appeal for consumers. The designed experience can incorporate aspects of local culture, history, and community to create a collective memory for participants. It can also inspire a deeper level of brand loyalty that works in tandem to deliver interactive product knowledge. As stores work to turn their physical spaces into complementary experiences, more thorough consumer education about their products and brand can be delivered and an accurate pulse on consumer attitudes and preferences can be established.

Retailtainment” is emerging as the latest development in how brands attract and sustain their consumer base. Creating an installation with artistic elements using light and sound can help businesses and organizations find new, better ways to connect with their audiences and keep them engaged with their brand, story, and products in an entertaining and memorable way.

Canadian Tire Sign Victoria BC

Enter the Experience Economy by Creating an Interactive Experience

Hands-free interactive lighting, sound, or other technology installations are the future of experiential marketing. These types of displays help ensure physical distancing and other public health and safety guidelines can be met, while still providing a satisfying and often remarkable level of engagement for consumers.

The holiday season provides an especially appropriate chance for businesses and organizations to create an experience for consumers and community members. An incredible interactive installation can be designed for a wide range of occasions and needs through combining art, sounds, lights, and music. As more people experience the installation, the visibility of both the experience and the business increases. Attracting consumers to a business in this way can help boost foot traffic, sales, and engagement for a company looking to stand out amongst the crowd, or a municipality or other community organization seeking a fun and innovative way to connect with the people they support.

Whether it’s for Christmas, New Year’s Eve, Hanukkah, Kwanzaa, Diwali, Pride, Lunar New Year, or any other celebratory occasion or holiday, activating a space with hands-free interactive lighting and sound technology allows retailers, community organizations, and other businesses to connect with people in a thoughtful and effective way. Designing these types of engaging public art installations can be the perfect way to burst a brand into the experience economy and is a critical part of reengaging consumers in the post-pandemic world.

To find out more about designing an interactive light and sound installation for your store, mall, or community space, get in touch with Limbic Media and get started on a new experience.

Expressing Elements Of Culture Through Interactive Public Art Installations

An immersive and inspiring experience is exactly what is needed in this uncertain and stressful time as much of the world deals with the ongoing global pandemic. Finding safe activities to do, especially ones that leave a positive and remarkable memory, in an effort to stay connected with friends and family is especially important these days.

Combining a bonding moment through learning is an ideal way to spend an evening experiencing something new. Interactive public art installations, such as the one set up at Blue Mountain Village in Ontario during the month of October, provide the perfect opportunity to interact with culture, nature, and history, evoking reflection and contemplation using artistic expression and advanced technologies in both hardware and software.

Entrance Of Agora: Path Of Light

AGORA: Path Of Light At Blue Mountain Village

Blue Mountain Village’s lighting installation, “AGORA: Path of Light,” creates a cultural experience that is both unusual and magical. The word “agora” is a term from ancient Greece that refers to open public spaces that were often used for markets or community gatherings. Inspired by this concept and imbued with the cycles of life in nature, participants walk a circular path through the forest on Blue Mountain. On this route, they encounter a series of interactive lighting systems that feature the five elements of air, space, earth, water, and fire.

AGORA provides an exploration of five different elements, combined into an evening’s walk through the forest. Featuring an open-air gondola ride before a three-kilometer walking loop, visitors stop at North Wind to engage with air, The Dream to see space, Sabia to connect with earth, Aqua to feel water flow, and Hearth to warm by the fire. Created in partnership with an artistic director and spoken word artist, as well as Indigenous members of the local community, AGORA is a full sensory discovery of nature.

Embarking on this journey of learning, participants can communicate with and see AGORA come to life through the languages of light and sound. The outdoor setting contributes to the allure of the activity, allowing visitors to walk through the installation at their own pace, maintaining a safe distance, and following other health and safety guidelines.

This type of activity is ideal for families, couples, and anyone else that is in search of a special opportunity to learn through a multi-sensory interactive experience.

Aqua: Water
The Dream: Space

Creating The AGORA Interactive Lighting Design

The AGORA installation at Blue Mountain was put together by a group of talented people in multiple industries across the country. The engaging result is the work of multiple contributors, including:

• Limbic Media from Victoria BC, world leaders in interactive art and light technology,

• Edesia Moreno Barata – Concept Designer & Artistic Director, most notably recognized for her work with Cirque du Soleil,

• Marie Metaphor Specht – Poet and Spoken Word Artist,

• Jeff Monague – Ojibwe language professor and writer,

• Grey Cloud/James Carpenter – Anishinaabek healer and advisor for this project, and the talented group at Blue Mountain Village.

Together, this team has brought the spirit of the forest and natural outdoor surroundings to life through light, sound, and leveraging the relationship between how humans learn as they experience both simultaneously.

At night, lighting installations like AGORA have the ability to create an all-encompassing atmosphere using technology to tell a story and mesmerize visitors.

Hearth: Fire
Sabia: Earth

Made With Limbic Media’s Aurora Platform

Using Limbic Media’s Aurora platform technology, a lighting control system that adjusts both lighting and sound, the ambiance created can represent what defines an area or neighborhood and is able to highlight aspects of nature, history, or another storytelling narrative. This smart system can “listen” to sound the way a human can and is able to respond by adjusting light and color patterns.

Walk-throughs like AGORA provide an opportunity for municipalities and organizations to put together an unforgettable event that also maintains current health guidelines. Designing a walk-through installation allows for directive control of the route and can be planned in such a way as to incentivize visitors to spend more time in a particular area. During these moments of pause, visitors can learn more about the history, natural setting, or any other storytelling element through voiceovers, riddles, interactive screens, and other ways to engage using light and sound. Specific reactions like surprise or awe can be provoked, leaving visitors with unique memories that can be cherished long after the activity ends.

These types of engaging installations also have the ability to incentivize window shopping and can be used to attract customers to other public spaces, such as shopping malls. As the holidays get closer, alternatives for safe festive celebrations, like an outdoor holiday light show, could also help community organizations create experiences to bond and connect community members.

Contact Limbic Media to get started on a new interactive lighting project for your community, organization, or event, or subscribe to our newsletter to stay connected!

MORE LIGHT AT THE END OF THE TUNNEL By: Steve Woolrich, Principal of Rethink Urban Inc.

 

MORE LIGHT AT THE END OF THE TUNNEL

By: Steve Woolrich, Principal of Rethink Urban Inc.

The light we saw at the end of the tunnel was the front of an oncoming train, in this case
a worldwide pandemic we now refer to as Covid-19. Although this train has brought the
world to a screeching halt, we need to focus on what’s ahead. As a Community Safety
and Well-Being practitioner, and an expert in Crime Prevention through Environmental
Design (CPTED) for over two decades I’ve seen how this crisis has already impacted our
built environment. For the most part, it has crippled our public realm and our longing for
connection by advising us to stay home, and keep a safe distance from others. My work
continues to focus on the importance of people – place – connection, and as we navigate
our way through this pandemic new opportunities will emerge.

Learning more about CPTED and how we go about lighting our environments is well
worth exploring. To provide context the International CPTED Association defines it as a
multidisciplinary approach for reducing crime through urban and environmental design
and the management and use of built environments. During the past few years our team
developed a full SPECTRUM approach to co-creating safe communities and improving
well-being. As a result, we have stepped up our interest in lighting the places we live,
work and play. Lighting has the potential to transform a space, and how creative we are
in applying lighting solutions can lead to spectacular outcomes.

As one of my first CPTED instructors Timothy Crowe points out in his book titled Crime
Prevention through Environmental Design “Lighting has two purposes within the CPTED
conceptual model: one is for the illumination of human activities and the other is for
security.” As a practitioner I find this extremely limiting in its scope and believe we need
to carefully examine how more creative forms of lighting can do a lot more to enhance
our built environments, and improve well-being. In other words, there is a lot more to
lighting that turning on a switch, setting a timer or installing a motion sensor to activate a
light. Why not explore the growing alternatives to lighting and carefully plan for your
lighting needs?

Interactive lighting is exciting; it brings out the kid in me. As adults many of us have
forgotten how to play, and it shows in many of our urban places and spaces. Just think or
rethink the potential that lighting has to engage us, make us feel part of some place
special. It can stop us in our tracks, the sights, colors, and intricate designs now being
used to truly engage us – light us up! Is this art? Yes, and much more.

Objects we often consider ordinary or not particularly interesting can be morphed into a
delight for our senses, especially at night. In fact, urban areas can often be perceived as
dangerous with people becoming fearful and avoiding them all together. Activity support
is considered an important aspect of CPTED, a secret recipe for success in much of my
work. Creative lighting generates interest and attracts more people, increasing levels of
activity and improving our sense of safety.

There will always be those that deny that lighting such as this can improve safety and
well-being but I’ve seen no proof of this in any of my projects over several decades. In
fact, I’ve seen back alleys, streets and parks be transformed. People become intrigued,
and will go out of their way to see and experience these artistic spectacles which help
activate our imagination. So, do we want more light at the end of the tunnel? Yes, let’s
face it we all want to see the light.

Winners! Gold at IDS 2020 – Best Booth

Interior Design Show 2020: Best Booth Gold Award 

We recently had the oppurtunity to partner with Arc & Co to design and build an interactive booth experience for Blanco at the International Design Show 2020 in Toronto, Canada.

The interactive multimedia booth was awarded ‘Best Booth’ at IDS 2020.

Watch the video below to see how the public was invited to participate in a novel multimedia approach to exploring Blanco’s products.

 

The Tech

Limbic Media’s Aurora platform was used to coordinate a high-tech multimedia experience that gave Blanco an edge at IDS 2020.

A voice recognition system programmed to respond to a specific grammer of spoken inputs was used to trigger animations on the video screens and output elegant architectural LED design. Aurora’s LED output was used to light up a large diffuse cube engineered and built by Arc & Co. Users were given a unique interface through which to ‘wish’  for a variety of product options.

Interview Of CEO Justin Love At TransWorld

The CEO of Limbic Media, Justin Love, was just interviewed at TransWorld. Aaron (the interviewer) voted Aurora coolest thing he saw there. Check out the interview in the video below!

TransWorld’s Halloween & Attraction show is the ONLY industry trade show of its kind in the world. There is no other show that has as many exhibitors and industry related products. For three decades TransWorld’s annual Halloween & Attractions show has created the marketplace for the Haunted House industry. Each year the Industry gathers to network, get new ideas and purchase products.

Winners 2019 VIATEC – Product Of The Year

Aurora Won Product Of The Year At The 2019 VIATEC Awards 

On June 14, 2019, the tech community gathered to celebrate the achievements of technology companies and individuals responsible for making Greater Victoria the fastest-growing technology region in British Columbia. The theme was “There’s no place like home.”

The CEO (Justin Love) and CTO (Manjinder Benning) of Limbic Media gave a concise speech, touching on climate change with a focus around working together with local tech companies to implement positive change. We aim to do our part to make a difference by lowering our carbon footprint. “There’s no place like home.”

We would like to give a huge thanks to all our supporters, followers, investors, and employees that helped make this achievement possible. “As the particles of dust gather a mountain will be formed.”

Press Release: Limbic Media forms strategic partnership with Texas based Lumyn

 

 

 

FOR IMMEDIATE RELEASE

Limbic Media and Lumyn Immersive Media announce a strategic partnership to deliver the world’s first interactive AI-based lighting platform.

 Aurora

“The easiest to use and most sophisticated sound reactive lighting product in the market”

“Aurora’s capabilities for expansion are limitless, from sound reactive to sensors to online data via APIs”

“We are very excited to share this game changing technology with the world. This Strategic partnership with Lumyn will help launch Aurora out into the wild. We have tremendous trust and respect for Lumyn’s CEO, Darren Vader” — Justin Love, President, Limbic Media

Victoria, BC & Dallas, TX— July 14th, 2017- Limbic Media and Lumyn Immersive Media are excited to announce a new strategic partnership that will launch the world’s most advanced sound reactive lighting system, Aurora, for the upcoming holiday season into the United States. Both companies are enthusiastic about the opportunity to impact the public through an immersive, personal experience using patented audio analysis algorithms to unravel sound in ways that no human being or lighting designer can. Audio information is analyzed in real-time to extract features as input into an AI based lighting engine.

Many customers have already benefited from using Aurora to help increase their brand exposure, attract attention to their event and expand their reach via social media. Aurora provides a “wow” factor at events, drives traffic and grabs attention at prime locations, delights children during the holidays, and so much more.

The hardware team was asked to create a platform that would not limit the creativity and vision of our designers and clients. Aurora is a beast of a system with a huge amount of raw processing power and expandability.  While I personally find the specs impressive, they are merely in service to the complex software that makes possible the incredible interactions Aurora has with the public.” — Simon Pearson, Senior Hardware Engineer, Limbic Media

“In my decades of experience in the lighting industry, this is the most exciting product that I have ever seen.  I am impressed with the creativity and knowledge of the team at Limbic Media and I am thrilled to be partnering with them” — Darren Vader, CEO, Lumyn Immersive Media

For more information on Aurora, please visit:
www.lumyn.art
www.limbicmedia.com/products/aurora

 

About Limbic Media
Limbic Media creates high-tech, engaging experiences at the intersection of art and technology. Our team of artists, computer scientists, and engineers have a passion for building products that inspire people to re-imagine their connection to each other and to their environments. We are passionate about technologies that invite you to engage, collaborate and play.

“We use art and technology to enhance the exploration and experience of the human condition” — Justin Love, President, Limbic Media.

About Lumyn Immersive Media
Lumyn Immersive Media is based in Dallas, Texas and offers design, consulting, rental and sales of immersive lighting experiences, technology based sound and light systems, displays, shows, and art pieces for events throughout the United States.

Address:

Limbic Media
#2 740 Discovery Street
Victoria, BC
V8T 1H2
778.430.5132

Lumyn Immersive Media
3368 Garden Brook Drive
Dallas, Texas

Creative Marketing in an Attention Economy

Earning Consent: Creative and Ethical Approaches to Marketing in an Attention Economy

Marketing is a necessary tool for getting the word out, but it doesn’t have to be a necessary evil. Earning consent to market to an intended audience, by giving them experiences and content that have real meaning and value in their lives, is not only a more ethical approach than attempting to get attention at any cost, it may prove more effective.

Arguably, time is our most valuable and non-renewable resource. In an economy where advertising is the main source of revenue for information and networking forums – social media, podcasts, magazines and events to name a few – advertisers are vying for ever smaller scraps of our time and attention, and many are willing to use manipulative means to get it (read just about any online marketing blog to learn the latest tips and tricks).

Tristan Harris, the former product philosopher and design ethicist at Google and leader of the non-profit movement Time Well Spent, points out that measuring a site’s value to advertisers by the amount of time user’s spend looking at it does not account for the dissatisfaction and harm caused by countless hours wasted online.

Among the many initiatives Harris is involved with is the development of tools for measuring how well web products align with the goals and aspirations of consumers, and therefore bring real value to people’s lives. While Time Well Spent is aimed at getting designers of big players like Facebook, Twitter and Google to be more ethical, advertisers can also aim to increase their ethical standards, and by doing so they may get ahead of the curve. As a recent Forbes study on the difficulty of marketing to millennials points out, young people are blocking out advertising and going to their networks for recommendations.

They are taking the power back by giving consent to receive advertising from trusted sources, and to earn that consent businesses must consistently provide content and experiences that are both desirable and life-enhancing. For example, Tim Ferriss’ podcast “The Tim Ferriss Show” has generated a huge following by being a reliable source of information and entertainment. Having earned his audience’s consent, he uses his podcast to leverage support and to market his own and other people’s work. This informal advertising is effective because his listeners have chosen to engage and have grown to trust the value of his recommendations.

As the hours spent on smartphones and social media attest, interactivity is effective at getting attention. Interactive technology can exploit this human value in order to benefit advertisers, but, when designed with the intent to enhance people’s lives, it has the potential to be an integral part of an ethical, consent-based, marketing strategy. From language learning sites like Duolingo, to the use of wearable devices to support community building at events, there are numerous examples of how interactive technology can be used to fulfill people’s values and goals. It is through these fulfilling activities that networks and communities of participants become actively engaged and willingly give their consent to learn about the products and services being offered.

Limbic’s Aurora™ lighting system earns attention through interactive experience

A growing arsenal of tools, like ad-blockers and streaming sites, are likely signs we’ve reached peak attention wherein competing for people’s time in an increasingly sparse landscape will not yield more business. Providing experiences, information and products that are not simply desirable, but that satisfy real needs and values can build respectful relationships and earn the consent required to market honestly and effectively to a growing network.

 

New Developments in Sound Reactive Lighting

Welcome to Fall. As the days get darker, things at Limbic Media are lighting up.

Aurora™, our sound reactive lighting system, is getting major attention across North America with holiday installations planned in cities from coast to coast.

innovationtree1Innovation Tree

Last week we unveiled our latest project the Innovation Tree, a testament to Victoria’s high-tech innovative spirit. The Innovation Tree was made possible through a collaboration between the DVBA, the City of Victoria, and VIATEC.

The Innovation Tree is located at the bottom of Government Street near the Empress Hotel. The Innovation Tree is powered by Limbic Media’s sound reactive Aurora™ lighting system. The Aurora™ system controls 1000 LED lights in the tree and responds to the sounds of the City to create intricate and beautiful patterns of light.

At the launch the Innovation Tree came alive to the music of the The Jonnie 5 brass band and even Mayor Lisa Helps was moved to dance in the street alongside the other revelers!

 

 

Sound Reactive Lighting Algorithm Development

On another note, the amazing engineers and lighting designers at Limbic Media have been developing the audio analysis algorithms that drive the Aurora™ product. Here is a video demonstrating its power using our large globe-style fixtures.

Lights are 100% controlled by the music in real-time, no designer needed.

High Density 3D Volumetric LED Display

Recently we have been experimenting with an amazing new 3D LED display.

For the Integrate Art Festival we built an installation using more than over 1000 individually controllable 360 degree LEDs, mapped them into a 3D geometry, and used Aurora™ to analyze and visualize the incoming audio stream live from a DJ (Arya from EMP Productions).

The result is mind blowing…and this is just the beginning 🙂

Limbic Media profiled in BC Innovation Council video

Limbic Media was recently recently profiled in a BC Innovation Council video where we get to talk about our company and Aurora™ -the audio-reactive lighting system we are launching later this year. Atagamaton – a motion controlled kinetic instrument we developed with Monkey C Interactive is also featured in the video.

After the video shoot in December we were invited to showcase Aurora™ and the Social Wearables at the sold out inaugural #BCTECH Summit in January. Kudos to the BC Innovation Council – the event was a major success! We’ll definitely be back next year.

Special thanks to Tarah Ferguson (BCIC) for a great interview and to Tahira Endean (BCIC) for helping us showcase our work at the Summit.

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