We are honored for recently being recognized as one of BC’s top 50 innovative companies. YAY!
We are honored for recently being recognized as one of BC’s top 50 innovative companies. YAY!
FOR IMMEDIATE RELEASE
Limbic Media and Lumyn Immersive Media Announce a Strategic Partnership to Deliver the world’s first Interactive AI-based Lighting Platform.
“The easiest to use and most sophisticated sound reactive lighting product in the market”
“Aurora’s capabilities for expansion are limitless, from sound reactive to sensors to online data via APIs”
“We are very excited to share this game changing technology with the world. This Strategic partnership with Lumyn will help launch Aurora out into the wild. We have tremendous trust and respect for Lumyn’s CEO, Darren Vader” — Justin Love, President, Limbic Media
Victoria, BC & Dallas, TX— July 14th, 2017- Limbic Media and Lumyn Immersive Media are excited to announce a new strategic partnership that will launch the world’s most advanced sound reactive lighting system, Aurora, for the upcoming holiday season into the United States. Both companies are enthusiastic about the opportunity to impact the public through an immersive, personal experience using patented audio analysis algorithms to unravel sound in ways that no human being or lighting designer can. Audio information is analyzed in real-time to extract features as input into an AI based lighting engine.
Many customers have already benefited from using Aurora to help increase their brand exposure, attract attention to their event and expand their reach via social media. Aurora provides a “wow” factor at events, drives traffic and grabs attention at prime locations, delights children during the holidays, and so much more.
“The hardware team was asked to create a platform that would not limit the creativity and vision of our designers and clients. Aurora is a beast of a system with a huge amount of raw processing power and expandability. While I personally find the specs impressive, they are merely in service to the complex software that makes possible the incredible interactions Aurora has with the public.” — Simon Pearson, Senior Hardware Engineer, Limbic Media
“In my decades of experience in the lighting industry, this is the most exciting product that I have ever seen. I am impressed with the creativity and knowledge of the team at Limbic Media and I am thrilled to be partnering with them” — Darren Vader, CEO, Lumyn Immersive Media
About Limbic Media
Limbic Media creates high-tech, engaging experiences at the intersection of art and technology. Our team of artists, computer scientists, and engineers have a passion for building products that inspire people to re-imagine their connection to each other and to their environments. We are passionate about technologies that invite you to engage, collaborate and play.
“We use art and technology to enhance the exploration and experience of the human condition” — Justin Love, President, Limbic Media.
About Lumyn Immersive Media
Lumyn Immersive Media is based in Dallas, Texas and offers design, consulting, rental and sales of immersive lighting experiences, technology based sound and light systems, displays, shows, and art pieces for events throughout the United States.
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Lumyn Immersive Media
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In preparation for another performance on Canada Day 2017 in Port Alberni, to celebrate 150, we have started working on adding high power RGB LED panels to each horn.
A high power grid of LED’s custom made by Limbic Media will be connected to each remote horn. When a keyboard note is played from the shore then the respective horn will sound and the LED array will light up. Each horn lights up with a different colour.
We took the test panel out to sea in a row boat and it looked really cool! The light from the panel created a beautiful reflection all the way to the beach.
Earning Consent: Creative and Ethical Approaches to Marketing in an Attention Economy
Marketing is a necessary tool for getting the word out, but it doesn’t have to be a necessary evil. Earning consent to market to an intended audience, by giving them experiences and content that have real meaning and value in their lives, is not only a more ethical approach than attempting to get attention at any cost, it may prove more effective.
Arguably, time is our most valuable and non-renewable resource. In an economy where advertising is the main source of revenue for information and networking forums – social media, podcasts, magazines and events to name a few – advertisers are vying for ever smaller scraps of our time and attention, and many are willing to use manipulative means to get it (read just about any online marketing blog to learn the latest tips and tricks).
Tristan Harris, the former product philosopher and design ethicist at Google and leader of the non-profit movement Time Well Spent, points out that measuring a site’s value to advertisers by the amount of time user’s spend looking at it does not account for the dissatisfaction and harm caused by countless hours wasted online.
Among the many initiatives Harris is involved with is the development of tools for measuring how well web products align with the goals and aspirations of consumers, and therefore bring real value to people’s lives. While Time Well Spent is aimed at getting designers of big players like Facebook, Twitter and Google to be more ethical, advertisers can also aim to increase their ethical standards, and by doing so they may get ahead of the curve. As a recent Forbes study on the difficulty of marketing to millennials points out, young people are blocking out advertising and going to their networks for recommendations.
They are taking the power back by giving consent to receive advertising from trusted sources, and to earn that consent businesses must consistently provide content and experiences that are both desirable and life-enhancing. For example, Tim Ferriss’ podcast “The Tim Ferriss Show” has generated a huge following by being a reliable source of information and entertainment. Having earned his audience’s consent, he uses his podcast to leverage support and to market his own and other people’s work. This informal advertising is effective because his listeners have chosen to engage and have grown to trust the value of his recommendations.
As the hours spent on smartphones and social media attest, interactivity is effective at getting attention. Interactive technology can exploit this human value in order to benefit advertisers, but, when designed with the intent to enhance people’s lives, it has the potential to be an integral part of an ethical, consent-based, marketing strategy. From language learning sites like Duolingo, to the use of wearable devices to support community building at events, there are numerous examples of how interactive technology can be used to fulfill people’s values and goals. It is through these fulfilling activities that networks and communities of participants become actively engaged and willingly give their consent to learn about the products and services being offered.
A growing arsenal of tools, like ad-blockers and streaming sites, are likely signs we’ve reached peak attention wherein competing for people’s time in an increasingly sparse landscape will not yield more business. Providing experiences, information and products that are not simply desirable, but that satisfy real needs and values can build respectful relationships and earn the consent required to market honestly and effectively to a growing network.
Welcome to Fall. As the days get darker, things at Limbic Media are lighting up.
Aurora™, our sound reactive lighting system, is getting major attention across North America with holiday installations planned in cities from coast to coast.
Last week we unveiled our latest project the Innovation Tree, a testament to Victoria’s high-tech innovative spirit. The Innovation Tree was made possible through a collaboration between the DVBA, the City of Victoria, and VIATEC.
The Innovation Tree is located at the bottom of Government Street near the Empress Hotel. The Innovation Tree is powered by Limbic Media’s sound reactive Aurora™ lighting system. The Aurora™ system controls 1000 LED lights in the tree and responds to the sounds of the City to create intricate and beautiful patterns of light.
At the launch the Innovation Tree came alive to the music of the The Jonnie 5 brass band and even Mayor Lisa Helps was moved to dance in the street alongside the other revelers!
On another note, the amazing engineers and lighting designers at Limbic Media have been developing the audio analysis algorithms that drive the Aurora™ product. Here is a video demonstrating its power using our large globe-style fixtures.
Lights are 100% controlled by the music in real-time, no designer needed.
Recently we have been experimenting with an amazing new 3D LED display.
For the Integrate Art Festival we built an installation using more than over 1000 individually controllable 360 degree LEDs, mapped them into a 3D geometry, and used Aurora™ to analyze and visualize the incoming audio stream live from a DJ (Arya from EMP Productions).
The result is mind blowing…and this is just the beginning 🙂
Over the last year we had the pleasure of starting work on a very interesting and totally ridiculous project. We were tasked with building “The Worlds Largest Musical Instrument”. Sounds cool right?
So basically it is a wirelessly controlled system where a piano keyboard sends its note data to a set of, very loud, distributed air horns. Each air horn is connected to a compressed air scuba tank and is totally standalone, meaning it has its own battery, and wireless receiver and can be placed up 10 km from the location of the keyboard. So far we have built 12 of these horns, tuned specifically to the notes on a piano keyboard such that Oh Canada and God Save The Queen can be played with the system.
The system was installed and performed during the Music By The Sea music festival this summer out on 12 boats in the Bamfield Inlet, near the Bamfield Marine Sciences Centre. Big thanks to the local community of Bamfield for donating their time and boats to make this crazy experiment happen!
However, this is only phase 1. Over the next 2 years we plan to take this project international. On Canada Day 2017 (Canada’s 150th celebration) Oh Canada will be performed from Bamfield, Canada. The notes from the performance will be transmitted in real-time over the internet, not only to sets of boat horns all over Canada, but around the world! At which point it will be “The Worlds Largest Instrument”
This insane idea/concept and funding for the project was brought to us by the Music By The Sea music festival and the Director our good friend, genius composer and inventor Chris Donison. Watch The Ted talk at TedX Victoria 2015, to hear about the project in his own words.
please also check out this short documentary chronicling the project so far and describing the overall vision. Big thanks to Cedarwood Productions for making the film.
Busy times at Limbic Media these days. We have worked on a number of creative and amazing projects over the last few months: A distributed remote controlled air horn instrument (blog post coming soon, we promise), a computer vision/inertial measurement based performance tracking system which will debut at Victoria’s first Circus Festival next April 2-3. Check out our guest blog post, we threw a killer art show “Lux Voluptus II” featuring some incredible digital artists (blog post also coming soon), and we had the pleasure of working with the amazing talented group at HFour from Vancouver to realize 2 massive voice controlled LED walls for the Escapade Music Festival and Heineken in Ottawa.
The response was wicked, we continue to learn that people want to interact, they want to play and participate, they want to meet and connect with each other, they just need an excuse to do it. Art is that excuse.
Check out HFour’s portfolio, pretty impressive. Here are some images of the LED walls:
Limbic Media is a transdisciplinary team of artist-engineers with a passion for technology and the arts. Limbic Media was awarded “Member of the Year” at the coveted 2014 VIATeC Technology Awards Gala. Chosen as a leading community supporter and collaborator celebrating innovation and excellence in the Greater Victoria’s advanced technology sector.
Limbic represents the nexus of technology, art, and entrepreneurship that we think best represents Tectoria today and our community in the future.” -Thompson, Nevin. Limbic Media: Tectorian of the Week. Web. 11 June 2014
Thank you Constanze Link for compiling this footage to celebrate our VIATeC “Member of the Year” award, and for capturing Chris Gat’s show stealing moves!
2014 has been a brilliant year for Limbic Media so far. As of January we moved into a brand new office/lab more than twice the size of the last space and a lot brighter. In the next month we are bringing on a couple new staff including a mechanical engineering coop from UVic.
We have a few interesting art related projects on the go including infinity mirrors for the Victoria Viatech awards on June 20th, a computer vision based 3D tracking/mocap system for audio/video control, and a new social wearables platform funded by CreativeBC.
We were recently approached to imagine and build a unique light based installation for the “Hope for Hannah” benefit concert at Alix Goolden Hall in Victoria, BC. Meet hannah here.
With the creative genius of Limbic’s Gabrielle Odowichuk, a number of large audio-reactive LED butterflies were designed and built. The skeleton of the butterflies were made of soldered wire frame and then covered in white material. The butterflies were them painted by the ridiculously talented Kristin Grant, check out here amazing work.
As for the tech, a whole bunch of addressable RGB LED strips were used to illuminate the butterflies with Limbic’s custom interactive LED control/design software.
This would not have happened without the help of a team of volunteers and the materials and space provided by Cloth Castle.