Limbic Media

Limbic Media

Month: May 2018

An Interactive Lighting Case Study with Aurora

Interactive Lighting Case Study

 

Real estate developers often invest in hoardings for big projects—on-site marketing signage that describes future developments. As opposed to online, radio, and print ads, hoardings are highly cost-effective marketing investments for developers, providing large-scale project awareness 24/7. Vancouver-based developer Belford Properties took their hoarding for Sun Towers Metrotown to the next level. Faced with the challenge of promoting Sun Towers while building long-term community relationships throughout the development, Belford partnered with a local organization and turned the hoarding into an interactive public art display.

The result was a 30×170-foot billboard combining community art with interactive technology. The billboard transformed public space across from BC’s largest shopping centre, Metropolis at Metrotown, into an interactive boulevard. The Metrotown project inspired Limbic Media’s Interactive Art Wall concept, an engaging art installation with multiple applications for civic space, retail and holiday displays, and any organization looking to increase ROI through public engagement and community placemaking. This week, we are taking you through Limbic Media’s process for this project, from the initial collaboration and concept to the final installation.

 

 

A Concept for Community Building

 

“If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people.”

 

This is the proverb that initially inspired Belford to collaborate with Burnaby Neighbourhood House, a volunteer-driven social service agency. BNH supports programs and services that address local community needs. Understanding that youth have an enormous impact on community futures, the two organizations joined forces to support youth art education over the course of Belford’s 3-year development.

 

“Belford believes that youth can have a huge impact on community, helping to shape the future with new ideas through education and art. An investment in youth and education is much more rewarding than one can imagine, especially in the community that they grow up in. That type of investment is something we keenly sought out, hoping to work with an organization that places such an importance on education and art with children in the neighbourhood. We found that organization, Burnaby Neighbourhood House, and let the kids do their thing.”

—Belford Properties

 

Interactive Lighting Case Study Public Art

 

Their vision resulted in a public art concept surrounding the theme of rain + sunshine = growth to encourage yearly donations to BNH’s youth art programs. The 3-year project has three phases: the first, inspired by Greater Vancouver’s notoriously heavy rainfall, features umbrellas and rainbows. The second phase, scheduled for Spring 2019, features sunshine-themed drawings, and the third will display the fruits of that nourishment—growing flowers, bees, and nature. BNH and Belford commissioned art for the first phase to children currently in BNH arts programs. Their pieces were then scaled to fit the hoarding.

 

Interactive Lighting Case Study

 

Interactive public art not only fosters a sense of community and placemaking, but also increases brand awareness, foot traffic, public safety in surrounding areas, and overall ROI. Hangar 18, the project’s design and branding consultant, reached out to us to create an interactive lighting component for the billboard.

 

Designing and Integrating the Aurora Platform

Limbic Media’s role was to design the lighting component of the installation and integrate an Aurora system with a coin box to allow for donations. The vision was to literally “make it rain” when coins are inserted, offering passers-by a lightshow in exchange for their donations. Limbic Media used Hangar 18’s concept drawing as a template for the lighting design.

 

Interactive Lighting Case Study

 

Our team at Limbic Media was responsible for designing the layout of Minleon Pebble Light strands over the concept art, spec out project requirements, and do custom programming to evoke rainfall and rainbow effects. The project required 61 light strands of various lengths, totaling 2,075 pebble lights. Projects of this scale require multiple Network Distribution Boxes (NDBs) along with a network switch to effectively supply power and data from Aurora across all the lights. The next step was to parse the billboard’s light strands into 9 sections; one section of light strands for each NDB. Because all the technical components would be hidden behind the billboard, the project also required leader cables of various lengths to connect the beginning of each light strand with its respective NDB.

 

Interactive Lighting Case Study

 

The Interactive Art Wall was Limbic Media’s first time integrating Aurora with a coin box. Our lead design engineer created a new Aurora pattern to achieve a rainfall effect for the pebble lights. The coin box was then integrated with its own microcontroller, programmed to speak to Aurora: in resting mode, Aurora tells the light strands to evoke a subtle version of the rainfall pattern. When coins are donated to the box, it triggers an algorithm that intensifies the rainfall pattern’s brightness and speed, slowly diminishing until the the more subtle resting pattern is achieved.

 

Interactive Lighting Case Study

 

Limbic Media’s design process was a team effort, involving sales staff, engineers, and a technical lead to spec out and price the project—all while liaising with Hangar 18 and Belford to meet the project’s vision and timeline. Once the installation was set up at Limbic Media and passed for QA, we sent the equipment with our lead design engineer to oversee and support the onsite installation process alongside Belford, and make final tweaks to the project’s custom programming.

 

Interactive Lighting Case Study

 

Project Outcomes

The Interactive Art Wall was a huge success as an alternative to the average hoarding. Unlike a regular marketing billboard, the display’s interactivity increased a community-building ROI in addition to potential monetary gains. Lighting and interactivity leveraged Belford’s marketing for the Sun Towers development by encouraging public participation in the display and also increased awareness of BNH and their impact on community initiatives. By providing an opportunity for hashtags and social media engagement, the interactive display created an additional marketing tool for both Belford and BNH. The interactive hoarding captured Belford’s vision as a developer that is mindful of its surrounding community and involved in its long-term, people-based goals.

 

“With the addition of these beautifully installed LED lights around the drawings on the wall, we are able to raise public awareness not only in the daytime but also attract lots of attention at night. Our Art Wall has soon become a popular sight visiting point in the area which gives us chances to interact with the public. The lights are one of the key elements in this charity fundraising event. On behalf of Belford Properties, we are very pleased with how the addition of the lighting has attracted a tremendous amount of attention to our Charity Art Wall project.”

—Chris Ba, Belford Properties

 

Providing a reward for donations to the initiative in the form of a light show also piqued public interest from passers-by in a way that stand-alone donations boxes can’t. The hoarding brightened the thoroughfare at Beresford Street, potentially increasing return foot traffic to the area. Overall, interactivity at the Metrotown installation played a crucial role in placemaking and fostering community development out of what would otherwise remain a typical urban development on an ordinary roadway. If you find yourself near Metrotown Station over the next few years, check out the installation, make a donation, and be sure to share your interaction on social media with #celebratebby.

 

Interactive Lighting Case Study

 

The Interactive Art Wall concept has potential across multiple applications. Light fixture styles and custom patterns can be adapted for unique themes and mounted against a variety of backdrops and settings. If you are interested in combining interactivity with a similar concept or initiative, contact us today to brainstorm ideas.

 

Photos by Mandy Jin at WeTopia.

CASC 2018 Conference: LHULH’UTS’UT’EN

Representatives from Canadian science centres and museums came together last week to embody LHULH’UTS’UT’EN—working together—at this year’s Canadian Association of Science Centres‘ 2018 conference. CASC attendees came to Prince George this year to seek inspiration, network, and learn about the challenges facing science centres and museums across the country.

Limbic Media’s Marketing Associate, Deanna Foster, and Lead Design Engineer, Gabrielle Odowichuk, attended the event with an Aurora Jam Tent (check out our Aurora Jam Tent video from Tectoria 2018). Here are a few highlights from their time up north.

 

CASC 2018 Conference

 

Welcome Reception

This year’s CASC attendees had a chance to be kids again in the Two Rivers Art Gallery’s Maker Space. Activities ranged from felting, to learning code, to traditional Lheidli T’enneh wood carving. Participants also enjoyed traditional drumming by the talented Khast’an drummers. Check them out for a truly mesmerizing show!

 

CASC 2018 Conference

 

The Way-Late Play Date

Clad in their finest plaid, CASC-goers were invited to eat, drink and wield some good ‘ol saws and axes. Logger sports and a relay race kicked off the night, followed by dancing and Northern BC’s finest brews. The Exploration Place provided an interactive setting to network and learn about industry trends and challenges. Highlight of the evening? Chocolate-covered bacon.

 

CASC 2018 Conference

 

The Exhibitors

Limbic Media’s Jam Tent, an Aurora-lit enclosure filled with musical instruments, was among a variety of science and museum exhibitors. Little Ray’s Nature Centres (aka. Average-sized Ray’s Nature Centres) provides permanent and traveling hands-on, zoological education exhibits. Sadly, Shane from Little Ray’s was unable to bring a sloth to CASC—but here’s hoping for next year.

Big shoutout to Pathfinders Designs, who was a huge help in Limbic Media’s Jam Tent setup. Pathfinders, based on Vancouver Island, designs and creates wooden science kits.

 

CASC 2018 Conference

 

CASC 2018 was an exciting reminder of the open-mindedness and innovative thinking of Canada’s industry leaders in science centres and museums. Each attendee left with new connections and inspiring ideas for their home audiences. We had a lot of fun seeing everyone have jam time in our Aurora Jam Tent, and hope to see sound-to-light interactivity infiltrating more science centres and museums across the country in the next year!

 

CASC 2018 Aurora sound-to-light engine reacting to music

 

Contact us today to plan a Jam Tent for your next event!

How to Maximize your Investment in Holiday Lighting

Looking for more holiday lighting content? Subscribe to Limbic Media’s monthly newsletter!

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We talked to Darren Vader, a holiday lighting installation expert, in our last blog to discover the biggest trends and challenges facing the industry today. Darren’s business focuses mainly on commercial lighting installations, retail/wholesale, and cutting-edge technology in the lighting industry.

This week we want to focus more on small-scale residential or small business lighting installations. Residential lighting made $27-billion in revenues for the 2017 season across the United States, and is growing every year. We received feedback from WeHangChristmasLights.com and JVS Christmas Lighting to gain some insight for this article on the residential installation arena.

There is a huge demand for holiday lighting installation services, and the industry is growing beyond just Christmas-themed displays. Quality custom installations from reputable installers are not cheap—but planning the right design offers potential for installations with year-round appeal. Versatile, high-quality installations enhance your home’s aesthetic and can have a significant ROI for small businesses looking to stand out. If you budget for professional holiday lighting installations each year, here’s how to maximize your investment.

 

Holiday lighting

Government Street, Victoria, BC—Derek Resch Photo


Consider lighting installations that aren’t Christmas-specific.

Victoria, BC’s main drag along Government Street is lined with light-adorned trees. Season after season, the lights remain, but the colours change depending on the season; soft white for strolls on warm Summer nights, orange for Halloween, and alternating red and green for the holidays. The lights add an aesthetic appeal to the city’s downtown core and drive foot traffic even after the shops are closed.

Smaller-scale lighting installation customers tend to invest in Christmas-themed projects with an installation life of 2-3 months at most. New trends and technologies in the lighting industry are allowing for more adaptable installations that make better use of your investment.

According to Josh Trees of WeHangChristmasLights.com, Halloween, event, wedding, and other non-Christmas events are some of the largest growing aspects of smaller-scale installation projects. This shows a willingness for customers to think past lighting displays as a traditionally Christmas-focused endeavour and become more integrated into other events or residential décor. The huge commercial market for lighting in non-Christmas events and festivals is trickling down to the smaller-scale installation market. Technologies like RGB and light interactivity is making it possible for these projects to easily evoke different moods depending on the time of year and audience without having to redesign or reinstall the display.

RGB Lighting is one of the fastest-growing segments of the holiday lighting installation industry. RGB lights combine red, green and blue light to create a full range of colour options from a controller, making installations much more versatile. The same RGB light installation you invested in to set mood-lighting for your patio and landscaping in the summer can then be easily controlled to create Christmas or Halloween-themed lighting, for example. This allows you to keep your installation up year-round and reinvent the lighting’s appeal, whether it’s for the patio of a cafe or a private home audience.

 

Hire an installation company and make sure they’re certified.

Thousands of people each year receive treatment for holiday-related decoration injuries. Holiday lighting installations can result in property damage or even injury when done DIY-style or conducted by unqualified installers that are more focused on providing a cheaper service than a quality service. Small-scale residential installers are constantly dealing with installations that need to be set up quickly in harsh weather conditions in the safest way possible and returning client properties to their initial state.

According to Josh Trees, the biggest challenge facing the industry today is unqualified installers that are dropping their prices at the expense of installation quality and safety. By investing in a highly qualified, certified installer, you not only get a quality design and hassle-free service, but also benefit the industry as a whole.

If you are investing money into a lighting installation, hire a company that is certified by CLIPA (Christmas Light Installation Pros Association). CLIPA installers have been trained and tested on installation techniques and are certified to ensure that:

  • Lights are removed on time
  • Maintenance issues are troubleshooted and resolved quickly
  • Installations are configured and power-routed properly
  • Safety is a top priority and all necessary tools and equipment are provided
  • Quality installations are designed effectively with ideas and consulting provided
  • There is no property damage left after the installation
  • Their company is properly insured for lighting installations
  • Installation designs are of high-quality for all of the following::
    • Commercial and residential rooflines
    • Trees, bushes, landscapes
    • Sidewalk and driveway perimeters
    • Windows, doors, archways and dormers
    • Pillars, fences and gates
    • Wreaths, sprays and garlands

 

Wehangchristmaslights.com Photo

 

Budget and plan for your installation far in advance.

Most smaller-scale lighting installers deal with short lead-times before the winter holiday season, which means installations can be rushed with shorter daylight times, bad weather and tight deadlines. Adaptable RGB installations that look as good for Summer events as they do for Christmas beat rush times and spread your investment out over a longer period.

Planning versatile installs in advance also provides installers with revenue in the off-season, and gives them time to invest in a quality custom design. Installers are well aware of industry trends and new lighting technology, especially early in the season, so if your goal is to be the Joneses, your property will be trend-setting in your area.

 

Pay attention to what commercial lighting installers and companies are doing.

If you want to stay ahead of the game with your holiday lighting installations, look to the bigger commercial installers—the companies tackling festivals and public spaces—for industry trends. The commercial lighting industry almost always informs trends happening in residential and small-scale holiday lighting businesses. For 2018, RGB LEDs, interactivity, synchronized sound-to-light, and multisensory installations are trending.

Observing lighting installation trends in commercial spaces is the best way to set trends and be cutting-edge for residential and small-scale installations. If you’re a small business, staying on top of these trends is a good way to maximize your investment in lighting installations, set your business apart from the others, drive traffic to your business and increase your ROI.

 

 

Holidays are increasingly commercialized each year, which means the demand for holiday lighting is growing and installation planning and execution is happening earlier each season. The industry is seeing growth in RGB lighting, and most installers now also design non-winter holidays and event lighting. If you’re looking for a way to enhance your home’s architecture or landscaping, but also stand out in your neighbourhood for seasonal holidays and events, invest in a professionally-installed, controllable RGB display. Lighting technologies and certified installers are making it easier to maximize your investment and still look great for any season.

 

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